Branding, brand strategy and graphic design…

There are a number of things to consider when starting up, branding is one of those. A logo, identity or brand mark is not your brand alone. A brand is made up of many things. Your brand presence is always represented in public via Visual Communication (Graphic Design). How you deal with and talk to your customers or client base, the language you use is part of your brand.
The most important part of staring up a new business or re-inventing and old one is brand strategy. How will you tell the world you exist?, what do you want them to feel when they find you or discover your company/business/services? How do you want to be represented…High-end, value for money, cheap and cheerful, excellent provider, capable  of thorough solutions?

Some food for thought, more to come in our next series….
– (moko creative)